RSA Conference
I had the exciting challenge of leading the design work for a large advertising campaign to support McAfee by Intel’s presence at the RSA
Security Conference in San Francisco. My role involved creating visually engaging assets that aligned with the overall messaging and brand guidelines of McAfee. I worked on designing various advertising materials including banners, posters, brochures, and digital assets to be used across various platforms.
To ensure the campaign’s success, I conducted extensive research and analysis to gain a deep understanding of the conference attendees’ needs and preferences. Based on my findings, I developed designs that effectively communicated the company’s message and value proposition, resulting in a highly engaging and impactful campaign.
In addition to designing the advertising materials, I worked closely with the production team to ensure the campaign was executed flawlessly. I also provided guidance and support to other designers on the team to ensure consistency in design and messaging across all assets.
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