Monterey Peninsula College

MPC Rebrand

To begin the rebranding process, my team and I collaborated with MPC’s marketing team to gather insights and understand the vision for the new brand identity. Through research and analysis, I developed a strategic plan for the new brand identity that aligned with MPC’s values and goals.

Using this plan as a guide, I developed several design concepts for the new logo and visual identity system. The design concepts were presented
to MPC’s marketing team, and we worked together to refine and finalize the chosen concept.

The rebranding efforts were a huge success, and the new brand identity was well-received by the college community. It was a privilege to be part
of this project and to have had the opportunity to provide strategic planning and creative development for MPC’s new brand identity.