Intelligent Surgery Campaign
I was thrilled to work on the design assets for Intuitive’s digital marketing campaign aimed at broadening the awareness of their corporate brand. We created two concepts (Right Now and Precision) that showcased how the organization is shaping the future of surgical care by working together with customers through human understanding, smart instrumentation, and digital insights.
My focus was on creating visually striking designs that effectively communicated the key message of the campaign. We incorporated bold typography, engaging animations, and on-trend design elements to create assets that resonated with our target audience. Additionally, I played a crucial role in designing the campaign’s video content, working closely with the creative team to create compelling visual narratives that brought the campaign’s message to life.
Throughout the project, my team and I worked tirelessly to ensure that the designs were optimized for digital platforms and aligned with Intuitive’s brand guidelines. Our work helped to raise awareness of Intuitive’s innovative approach to surgical care and positioned them as a leader in the industry.